Privacy Policy

Last Updated Date: October, 2015

Moblyft Powered Inc. (“Moblyft”) takes your privacy and the privacy of your end users (“End Users”) seriously. This privacy policy (“Privacy Policy”) explains how your personal information and information regarding your End Users is collected, used, and disclosed by Moblyft with respect to the use of our Moblyft mobile publishing platform and the websites provided by Moblyft. This Privacy Policy does not apply to websites, applications or services that display or link to different privacy statements.

For our policy regarding children users, please click here.


If you have any questions about our Privacy Policy or any privacy related concerns, please do not hesitate to contact our privacy officer at


When you use Moblyft, we request information, including, but not limited to, your first and last name, corporate name, corporate address, corporate phone number, an e-mail address and password to create your Moblyft account. We use such information to manage your account and to provide you with access to Moblyft. We also use the information to notify you of technical updates to Moblyft and subscribe you to our regular newsletter to share best practices, case studies, whitepapers, and news. You can unsubscribe from the newsletter at anytime by clicking on the “unsubscribe” link in the footer of the email.

We place e-mail links on the Moblyft websites to allow you to contact us directly. The information you provide, which may include personal information, is used to respond directly to your questions or comments. We may also file your comments to improve Moblyft, or review and discard the information.

Moblyft collects information about how your End Users use your mobile applications using data sent from your applications to our servers. Your applications must have the Moblyft software development kit (SDK) integrated in order for this to happen. Moblyft provides aggregated, non personally-identifiable information on your End Users to you through various reports and our Moblyft dashboard.

Data collected by Moblyft may include: platform, SDK version, timestamp, API key (identifier for application), application version, device identifier, iOS Identifier for Advertising, Media Access Control (MAC) address, International Mobile Equipment Identity (IMEI), Model, manufacture and OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, and network status (WiFi, etc.), location information (not sufficient to derive city and street names), gender, events, errors, and page views, IP address, device type and timezone of the user.

Moblyft uses this data to enable user segmenting to enable customization of user experience, create reports for you to analyze your End Users and to create reports and/or metrics on your user base. In addition, we may provide you with the option of exporting raw Moblyft data to your servers such as timestamp, platform, event, and user ID.

Moblyft also allows you to segment the clicks and installs of your applications and in-app events by traffic acquisition sources, such as third-party ad networks. Moblyft will use the End User’s device identifiers to help you keep track of clicks, installs, and in-app events. Moblyft may receive End User data from your advertising partners and transfer back such End User data to your advertising partners for the sole purposes of standard business operations including frequency capping.

Moblyft also uses End User data to allow you to send push notifications to users. Sending push notifications to users under the age of 13 is considered to be a violation of COPPA regulations. In order to be COPPA compliant, users of Moblyft products should not engage with sending Push Notifications, if their apps target children, without first obtaining prior parental consent. All other data collection and tools within Moblyft are compliant with COPPA regulations. Please contact for more information.


Moblyft is not responsible for any use by Moblyft customers of any data about their End Users. End Users should review the customers’ privacy policies to understand their use of End User data.

You, as a customer, are responsible for obtaining all applicable End User consents to Moblyft’s collection and use of the End User information.


Moblyft may also use personal information collected from you for the following general purposes:

(1) to fulfill your requests for Moblyft services;
(2) to improve Moblyft or Moblyft services;
(3) to contact you to resolve problems;
(4) to send you information about Moblyft including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
(5) to communicate with you about products and services offered by Moblyft and our selected partners;
(6) to conduct research; and
(7) to make Moblyft easier to use by reducing the need for you to enter information.


In order to provide you with personalized service, Moblyft uses “cookies” to keep and occasionally track information about your visits to Moblyft. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.

We use session ID cookies on the Sites. We use session cookies to make it easier for you to navigate Moblyft. A session ID cookie expires when you close your browser. Most web browsers are set to accept cookies by default. You can typically remove or reject cookies by following directions provided in your Internet browser’s help file.


Except as described in this policy, Moblyft does not rent, sell, or share personally identifiable information collected by Moblyft with other people or non-affiliated companies unless we have your consent, or under the following circumstances:

1. a) with third party vendors, consultants and other service providers who work for us and need access to your information to do that work;
b) to comply with laws or to respond to lawful requests and legal process;
c) to protect the rights and property of Moblyft, our agents, customers, users, and others including to enforce our agreements, policies and Terms of Service;
d) in an emergency to protect the personal safety of Moblyft, its customers, or any person;
e) in connection with or during negotiation of any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company;
f) we may also share aggregated or anonymized information in a form that does not directly identify you or your End Users with third parties.


We provide you the mechanism to review and update your information either through Moblyft or by sending an e-mail to


Moblyft uses reasonable efforts to help protect your personal information against unauthorized access and unauthorized alteration, disclosure or destruction. However, we cannot guarantee that your personal information will be absolutely protected. For example, your personal information may be affected by actions outside of our control, such as computer “hacking” and physical theft. You acknowledge that you provide your personal information and End User information at your own risk.


We have designed the Moblyft mobile publishing platform so it can be used by our customers in compliance with the revised Children’s Online Privacy Protection Rule (“COPPA”) and other relevant legislation respecting the collection and use of information from children. To learn more about COPPA, you may reference this simple one-page informational guide from the kidSAFE Seal Program.

This is done mainly by capturing non-personally identifiable information about End User activities and/or using such information solely to support the internal operations of our customers and Moblyft. To learn more about Moblyft in this area, please contact us at, or call 917-522-4855 or mail us at 401 Park Avenue South, 10th Floor, New York, NY 10016.

Please note, however, that we do not knowingly collect or solicit any “personal information” (as that term is defined under COPPA) from anyone under the age of 13 on the Moblyft website or through the Moblyft mobile publishing platform. If you are under the age of 13, please do not attempt to register or send any personal information about yourself to us, including your name, address, telephone number, or e-mail address. If you are a customer, you must abide by the Terms of Service regarding use of Moblyft, COPPA (or similar legislative) compliance, or not use the Moblyft platform to capture any personal information from children End Users. In the event that we learn that we have collected personal information from a child under age 13 we will delete that information as quickly as possible. If you believe that we might have any personal information from or about a child under the age of 13, please contact us at


We may, in the process of providing services to you, transfer information that we collect about you or your End Users, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you or your End Users are located in the European Union or other regions with laws governing data collection and use that may differ from Canadian or U.S law, please note that you are transferring information and permitting the transfer of information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. and/or Canada and the use and disclosure of information about you and your End Users, including personal information, as described in this Privacy Policy.


We may change this Privacy Policy at any time. We will post all changes to this Privacy Policy on this page and will indicate at the top of the page the modified policy’s effective date. If we make any material changes to this Privacy Policy, we may take additional measures to notify you. Your continued use of Moblyft after such changes are made will acknowledge your agreement to any and all changes.