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Are You Including OTT and CTV in Your 2020 Marketing Plan?

  There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your be...

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3 Ways CTV is Blowing Traditional TV Advertising Away

  If you’re involved in the marketing world, the chances are that you’ve come across the term CTV or connected TV advertising.  What you may not ...

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Pluto TV is Blowing Up: Here’s How Digital Advertisers are Cashing in

  Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...

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How much does local TV advertising cost?

  One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...

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In a Post-TV World…Is advertising on local TV worth it?

  It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...

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Amazon Advertising: Amazon’s Edge with Programmatic Advertising

  Amazon has claimed to have revolutionized the advertising game for brands looking for programmatic advertising through the use of their DSP (De...

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How to Generate More Leads with YouTube Advertising

  What if I told you there was a way to gain access to 30 million targeted individuals with your advertising plan? No, that isn’t a sales gimmick...

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What is ACR Tech? Everything Industry Leaders Need to Know

  As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...

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Connected TV Advertising: 7 Myths of Connected TV Advertising

  In an era that craves anytime, anywhere content consumption, it isn’t surprising that connected TV is dominating the charts. Consumers aren’t t...

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Is Connected TV the future of advertising?

  The secret is out. The largest purchasing demographic on earth is cutting the cord on linear TV and turning toward streaming services. Connected TV ...