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PMP Advertising: Why Are PMP Deals Valuable for Media Buyers

In life, there are a lot of things we compete for – attention, trophies, and even time. When it comes to advertising, competition isn’t somethin...

programmatic advertising

Advertising Made Simple: PMP vs. Open Exchange

  There’s no doubt about it, programmatic advertising on the private marketplace(PMP) is making waves. By the end of this article, you will unde...