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3 Ways CTV is Blowing Traditional TV Advertising Away

  If you’re involved in the marketing world, the chances are that you’ve come across the term CTV or connected TV advertising.  What you may not ...

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How Advertisers are Handling Google’s End to Cookies

  Google’s mission to eliminate third-party cookies by 2022 has advertisers scrambling to find answers. For years, cookie tracking systems ...

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Politicians Need Connected TV(CTV) to Reach Younger Voters

  Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...

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CPG Advertising Trends to Reach Your Best Audience

  The acceleration of digital CPG advertising has carved out a fast-growing niche in an otherwise slow-growth sector. This past year, online cons...

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What is CPG Advertising? A Marketer’s Guide to Consumer Goods

  The way brands approach CPG advertising is continually evolving. A shift to digital encourages new opportunities for manufacturers and emerging...

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Everything You Need to Know About Connected TV Advertising(CTV)

  If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...

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Pluto TV is Blowing Up: Here’s How Digital Advertisers are Cashing in

  Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...

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How much does local TV advertising cost?

  One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...

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Amazon Advertising: Amazon’s Edge with Programmatic Advertising

  Amazon has claimed to have revolutionized the advertising game for brands looking for programmatic advertising through the use of their DSP (De...

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What Is Addressable Geofencing and How Does It Work?

  You already know that personalized marketing is one of the most effective ways to reach your consumers. You may even be a master at designing i...