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Are You Including OTT and CTV in Your 2020 Marketing Plan?

There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your best audi...

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3 Ways CTV is Blowing Traditional TV Advertising Away

  If you’re involved in the marketing world, the chances are that you’ve come across the term CTV or connected TV advertising.  What you may not ...

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Everything You Need to Know About Connected TV Advertising(CTV)

  If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...

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Pluto TV is Blowing Up: Here’s How Digital Advertisers are Cashing in

  Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...

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What is ACR Tech? Everything Industry Leaders Need to Know

  As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...

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Connected TV Advertising: 7 Myths of Connected TV Advertising

  In an era that craves anytime, anywhere content consumption, it isn’t surprising that connected TV is dominating the charts. Consumers aren’t t...

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Advertising Made Simple: PMP vs. Open Exchange

  There’s no doubt about it, programmatic advertising on the private marketplace(PMP) is making waves. By the end of this article, you will unde...

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Is Connected TV the future of advertising?

  The secret is out. The largest purchasing demographic on earth is cutting the cord on linear TV and turning toward streaming services. Connected TV ...