Moblyft-Politicians-Need-Connected-TV-to-Reach-Younger-Voters-CTV-OTT-Advertising

Politicians Need Connected TV(CTV) to Reach Younger Voters

  Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...

moblyft online video marketing ctv ott advertising

10 Benefits of Online Video Marketing Your Brand Needs

  Move over text . . . “video content is King.”  Nope, it’s not another cliché meant to max out your advertising dollars.  Online video marketing...

local tv advertising cost ctv ott

How much does local TV advertising cost?

  One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...

local tv advertising ctv ott

In a Post-TV World…Is advertising on local TV worth it?

  It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...

addressable geofencing video ctv ott advertising

How to Use Addressable Geofencing to Get More Customers

  Imagine harnessing the ability to target a specific audience down to the exact home address where a potential lead lives. There’s no doubt that...

moblyft ctv ott youtube advertising

How to Generate More Leads with YouTube Advertising

  What if I told you there was a way to gain access to 30 million targeted individuals with your advertising plan? No, that isn’t a sales gimmick...

smart tv advertising ctv ott

What is ACR Tech? Everything Industry Leaders Need to Know

  As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...

Connected tv advertising - ott advertising

Is Connected TV the future of advertising?

  The secret is out. The largest purchasing demographic on earth is cutting the cord on linear TV and turning toward streaming services. Connected TV ...

moblyft-connected tv ott advertising

Everything You Need to Know About Connected TV Advertising(CTV)

  If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...

moblyft ott over the top devices connected tv

What is OTT, or Over-the-Top?

  OTT (Over-the-Top) advertising may still be in its early stages, but marketers are starting to understand how impactful this new digital advert...