moblyft online video marketing ctv ott advertising

10 Benefits of Online Video Marketing Your Brand Needs

  Move over text . . . “video content is King.”  Nope, it’s not another cliché meant to max out your advertising dollars.  Online video marketing...

local tv advertising cost ctv ott

How much does local TV advertising cost?

  One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...

local tv advertising ctv ott

In a Post-TV World…Is advertising on local TV worth it?

  It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...

addressable geofencing video ctv ott advertising

How to Use Addressable Geofencing to Get More Customers

  Imagine harnessing the ability to target a specific audience down to the exact home address where a potential lead lives. There’s no doubt that...

smart tv advertising ctv ott

What is ACR Tech? Everything Industry Leaders Need to Know

  As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...

moblyft connected tv advertising ott

Connected TV Advertising: 7 Myths of Connected TV Advertising

  In an era that craves anytime, anywhere content consumption, it isn’t surprising that connected TV is dominating the charts. Consumers aren’t t...

programmatic advertising

Advertising Made Simple: PMP vs. Open Exchange

  There’s no doubt about it, programmatic advertising on the private marketplace(PMP) is making waves. By the end of this article, you will unde...

Connected tv advertising - ott advertising

Is Connected TV the future of advertising?

  The secret is out. The largest purchasing demographic on earth is cutting the cord on linear TV and turning toward streaming services. Connected TV ...