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What Is Addressable Geofencing and How Does It Work?

  You already know that personalized marketing is one of the most effective ways to reach your consumers. You may even be a master at designing i...

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What Is Card-Linked Marketing and How Effective It Can Be?

  Card-linked marketing can be either a blessing or a curse, depending on who you ask. For merchants, it is a blessing in disguise. On the other ...

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Geo-fencing vs. Geo-targeting: What Makes Them Different?

  If you are looking to learn the significant distinction between geofencing vs. geo-targeting, you have come to the right place. This article co...

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What is IP Targeting and How Does It Work?

  You need to look beyond the cookie if you want to enter the future of digital marketing. IP targeting is a cookie-free way to deliver targeted ...