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What Are the Benefits of Using Local Mobile Advertising?

  Technology has always played a considerable role in the advertising industry. And it continues to do so with the introduction of local mobile a...

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Politicians Need Connected TV(CTV) to Reach Younger Voters

  Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...

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CPG Advertising Trends to Reach Your Best Audience

  The acceleration of digital CPG advertising has carved out a fast-growing niche in an otherwise slow-growth sector. This past year, online cons...

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What is CPG Advertising? A Marketer’s Guide to Consumer Goods

  The way brands approach CPG advertising is continually evolving. A shift to digital encourages new opportunities for manufacturers and emerging...

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How much does local TV advertising cost?

  One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...

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Amazon Advertising: Amazon’s Edge with Programmatic Advertising

  Amazon has claimed to have revolutionized the advertising game for brands looking for programmatic advertising through the use of their DSP (De...

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Local Mobile Advertising: How to Target Local Customers

  For brick and mortar shops, local mobile advertising can be a profitable way to reach your customers. Instead of hoping that a local customer happen...

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What Is Addressable Geofencing and How Does It Work?

  You already know that personalized marketing is one of the most effective ways to reach your consumers. You may even be a master at designing i...

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How to Advertise CBD on Google: Your Complete Guide to CBD Advertising

  It is difficult to ignore the growing presence of cannabidiol all around us and in our everyday products. The healing compound retails at our f...

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What Is Card-Linked Marketing and How Effective It Can Be?

  Card-linked marketing can be either a blessing or a curse, depending on who you ask. For merchants, it is a blessing in disguise. On the other ...