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Are You Including OTT and CTV in Your 2020 Marketing Plan?

  There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your be...

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Politicians Need Connected TV(CTV) to Reach Younger Voters

  Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...

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CPG Advertising Trends to Reach Your Best Audience

  The acceleration of digital CPG advertising has carved out a fast-growing niche in an otherwise slow-growth sector. This past year, online cons...

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What is CPG Advertising? A Marketer’s Guide to Consumer Goods

  The way brands approach CPG advertising is continually evolving. A shift to digital encourages new opportunities for manufacturers and emerging...

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Advertising Programmatically on the Amazon DSP

  Google and Facebook are absolute giants in the digital world. From Instagram to your home’s smart lights, it feels like at least one of t...

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Pluto TV is Blowing Up: Here’s How Digital Advertisers are Cashing in

  Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...

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Local Digital Marketing: Take Your Business to the Next Level

  In the current age, digital marketing has quickly taken its place as king of the advertising world. In fact, it’s becoming so prevalent that in...

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Amazon Advertising: Amazon’s Edge with Programmatic Advertising

  Amazon has claimed to have revolutionized the advertising game for brands looking for programmatic advertising through the use of their DSP (De...

programmatic advertising

Advertising Made Simple: PMP vs. Open Exchange

  There’s no doubt about it, programmatic advertising on the private marketplace(PMP) is making waves. By the end of this article, you will unde...

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What Is Addressable Geofencing and How Does It Work?

  You already know that personalized marketing is one of the most effective ways to reach your consumers. You may even be a master at designing i...