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How much does local TV advertising cost?

  One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...

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In a Post-TV World…Is advertising on local TV worth it?

  It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...

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What is ACR Tech? Everything Industry Leaders Need to Know

  As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...

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What is OTT, or Over-the-Top?

  OTT (Over-the-Top) advertising may still be in its early stages, but marketers are starting to understand how impactful this new digital advert...