Drive Quality Sales Leads Using Display Ads and Connected TV

CAMPAIGN OVERVIEW

An automotive dealership group was looking to quality sales leads to their local automotive dealerships through a summer-long promotion.

An intent-based campaign was launched to target auto enthusiasts and auto intenders to generate quality leads within a 25-mile geofenced radius of the nearest local automotive dealership.

CAMPAIGN RESULTS

Over three months, sales leads increased by 78% and cost per lead decreased by 35%.

31%

INCREASE IN PHONE CALLS

78%

INCREASE IN SALES LEADS

35%

DECREASE IN COST PER LEAD