Our client’s goal was to drive in-store visits using their “Buy One Adult Get One Kid Free” promotion. They used a family-themed creative to capture the attention of their target audience.
Moblyft deployed the hyperlocal campaign across mobile apps, desktop, and mobile sites, targeting an audience of families that have visited similar entertainment stores.
Using the Moblyft platform, our client was able to successfully run an effective campaign that converted users who saw their ads to store visitors, and at a 60% lower cost per visit than the benchmark goals.
The attribution partner provided insight into the characteristics and in-store purchasing behavior of the visitors that that was exposed to the ads. Placed also reported that 43% of the audience that was exposed to the ads converted to in-store visitors.