Increase Offline Sales Using Desktop and Mobile Ads

CAMPAIGN OVERVIEW

A CPG brand was seeking strategies to target Spanish-speaking moms in driving offline sales for its pet food category.

To drive offline sales a desktop and mobile advertising campaign with a custom segmentation strategy was created and scheduled for eight weeks.

CAMPAIGN RESULTS

Moblyft successfully met the campaign objective to drive offline sales and for every dollar that the company spent on the advertising campaign, it generates $4.11 worth of revenue.

4.2%

INCREASE IN SALES

1.4MM

HOUSEHOLDS REACHED

$4.11

RETURN ON AD SPEND