Ncrease Awareness Using Connected TV and Mobile Video

CAMPAIGN OVERVIEW

A law firm was looking to gain brand visibility using video to increase awareness and acquire leads locally through connected TV and mobile video advertising.

We were challenged with delivering measurable results and outperforming TV advertising.

CAMPAIGN RESULTS

Increased phone calls by 41% over a three-month period and reduced cost by 15%.

$0.04

COST PER VIDEO VIEW

18

MINUTES OF AVERAGE VIEW TIME PER DOLLAR SPENT

41%

INCREASE IN PHONE CALLS