Drive Mass Brand Awareness With Connected TV Video Ads

CAMPAIGN OVERVIEW

A major wine brand was seeking to generate mass awareness using connected TV video ads.

Moblyft created a smart segment of users that had previously purchased wine.

CAMPAIGN RESULTS

Moblyft successfully met the campaign objective by driving awareness and achieving a 97.5% video completion rate.

4.5MM+

IMPRESSIONS DELIVERED

97.5%

VIDEO COMPLETION RATE

43.4%

LOWER CPA ($34 CPA)